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Podcast Sponsor Math
Downloads × CPM × slots. The three numbers that decide whether your show is a hobby or a business.
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Fill the panel and hit run. Everything computes in your browser — nothing is uploaded, nothing is stored.
How podcast ads are priced
Sponsors pay per 1,000 downloads within 30 days of release. Mid-rolls command ≈$25 CPM because listeners can't easily skip them; pre-rolls ≈$18; post-rolls ≈$10. Host-read ads beat programmatic on both rate and renewal.
Under 2k downloads?
CPM sponsors won't bite yet — affiliate codes and listener support (memberships, tips) monetise small loyal audiences far better than chasing ad networks.