HOME / //EARNINGS.OPS
Reels Value Calculator
Instagram barely pays creators directly. Brands do. Find out what your reach is worth to them.
//INPUT
//OUTPUT
Fill the panel and hit run. Everything computes in your browser — nothing is uploaded, nothing is stored.
Where reels money actually comes from
Instagram's direct bonuses are invite-only and inconsistent, so reels income is really sponsorship income. Brands value creator reach at roughly a $10–$25 CPM on genuine average views — that's the number this tool prices.
Average views, not best views
Use your median from the last 10–15 reels, not your one viral hit. Brands check, and quoting your outlier as your average is the fastest way to lose a repeat client.